Video & Audio Marketing
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.
According to Hubspot, marketing through video gives companies many benefits:
- Effectiveness. 97% of surveyed marketers observed that video helps customers better understand their products. A close-up, for example, can spotlight a product more effectively than even the most descriptive copy. Additionally, after watching a video, audiences retain 95% of the message, but only 10% after reading text.
- Increased conversion rates. Approximately half of all consumers hunt for and watch product videos before making a purchase decision. 90% of consumers surveyed find demo videos helpful; and 85% of those consumers are more likely to make purchases after watching demos.
- Elevated SEO ranking. 70% of the top 100 Google search-result listings display video content. Also, because search-engine bots can now transcribe the audio of videos before delivering them to the relevant audience, adding video to marketing campaigns can make it more discoverable. Plus, you can add links to videos to further bolster traffic.
- Higher email clickthrough and open rates. Studies show that, by adding the word “video” to the email subject, you can raise open rates by 19% and clickthrough rates by 65%, as well as reduce unsubscribes by 26%.
The Medhealth Marketing video strategy:
- Understand your audience and set campaign goals.
- Stay on brand, and nail down your message across videos.
- Make sure your video budget makes sense.
- Optimize your videos and target for each channel.
- Test and Test again.