Corporate Wellness
Health awareness is still the most important aspect of contribution to our community.
The use of evidence-based campaigns aids healthcare professionals, practitioners and the general public to make informed decisions about their health and that of their patients.
By supplying strategies, tips and other important information this can go a long way in education of the public and allowing them to access the correct facts to make informed decisions.
This, in turn, lessens the load on the health service and budgets when early detection is established
Campaigns are used to raise awareness of important health issues and stimulate groups or individuals to seek information and services empowering the public to take heed and make the necessary changes by taking control of their health and life.
At Medhealth Marketing, each of our campaigns are different and therefore a different approach needs to be applied in the creation and conception stage. Results differ according to the campaign and may vary in numerous ways:
- Preventative health screening campaigns
‘Prevention is better than cure’ as receiving preventative care reduces the risk for diseases, disabilities and death. Probably the most crucial part of our business, as saving lives and reducing stress, fear and anxiety remains of utmost significance to us.
‘Early diagnosis is your best prognosis’ and by focusing on all areas associated on prevention or an early detection, can impact on the healthcare of the patient and the health sector drastically.
- General education on awareness on certain health and mental conditions can increase knowledge and availability of professional help.
- Lifestyle awareness campaigns that educate on the dangers and risks of certain habits that may lead to long term diseases and shorten life expectancy e.g., substance abuse, tobacco usage, alcohol fetal syndrome.
A beneficial health campaign is more successful if it adheres to certain criteria to ensure a successful outcome by influencing individuals using different strategies at various levels.
Delivering such a health campaign, the following prerequisites are essential:
- Decide the health issue to focus, specifically on that campaign. What do we want to promote?
- Evaluate the necessity of the campaign and what impact it will have.
- Decide who we are wanting to target and reach and what the outcome should be.
- Finding what we want to achieve with this campaign and what challengers we need to overcome to achieve this.
- How would this health campaign help the public accept the information that we’ve addressed
- Partnering with likeminded marketing resources increasing our reach and cementing our campaigns
- Conceptualising, designing, and creating the campaign.
- Figuring out the channels to use to deliver the message that would best suit the target market
- Implementation
- Research and evaluate to decide success of campaign and adhere to necessitating required improved changes to ensure better outcomes
- Consistency by continua and on-going visibility and distribution
Several distribution tools are used dependant on our target market and goals needed and may involve more than one of the below methods to achieve the goals set:
- Events visibility
- Video
- Television
- Print media
- Public Relations
- Digital websites
- Social Media
- Brochures, pamphlets, banners
- Presentations
- Reception area TV presentations
- e-mail campaigns
- Health appointment reminders
Contact Medhealth Marketing today to discuss your corporate wellness campaign in more detail.