Blog Posts or Medical Practitioners

Blog posts are the oldest and most established form of social media being successfully used for many years due to blogs reaching a wider audience especially if the content is of huge interest. Often posts are viewed repeatedly, going viral in many circumstances encouraging interaction and proving online presence

Opportunities exist to write and publish substantial amounts of information in any format (text, video, audio)

Blogs can feature case studies, procedure guides, modern technology or techniques and related information amongst others.

A new take on blog posts, is the use of twitter to circulate abstracted, peer reviewed information from studies. this is a quick, cost effective and forward-thinking way to reach a large amount of people, but not lose them in the scientific/ medical terminology.